Gold Token SA is a hard-asset tokenisation and issuance platform based in Geneva, Switzerland. Our flagship product is DGLD, a gold-backed stablecoin which enables users to buy, borrow, lend and send physical gold via a digital token.

The business is backed by The MKS PAMP Group, one of the largest and most reputable precious metals groups in the world and Coinshares, Europe's largest crypto-asset manager. We currently have offices in both London and Geneva. While we work predominantly remotely, the successful applicant will be expected to be available for in-person meetings on a weekly basis. They will also have the opportunity to travel, attend conferences and connect with some of the leading minds across the digital asset space.

About the role:

We are looking for a self-motivated, ambitious individual to drive forward the marketing initiatives to attract, engage and nurture a growing DGLD community.

As the Marketing Manager, you will be responsible for growing the brand voice through paid and organic multi-channel campaigns. You need to be up for a challenge, and able to work in a results-driven environment. In this role, you will work closely with the CEO to build out the strategy and will be given the opportunity to grow your network within the crypto asset and traditional markets across Europe.

Duties & Responsibilities:

• Brand Positioning and Messaging: Craft a compelling brand positioning and messaging strategy that highlights the unique value proposition of our gold-backed stablecoin. Delivering a content calendar with consistent brand messaging across all marketing channels and materials.

• Content Marketing: Collaborate with the content team to develop high-quality marketing materials, including blog posts, articles, whitepapers, videos, and infographics. Utilise content to educate and engage the target audience.
• Community Building: Nurture and grow the user community around our gold-backed stablecoin by coordinating relevant events online and offline.
• Social Media Marketing: Develop and execute a comprehensive social media marketing plan to increase brand visibility, engagement, and user acquisition. Leveraging Twitter, LinkedIn, and other channels to build a loyal online community.
• Paid Budget Management: Strategise and manage the paid marketing budget effectively to maximise ROI and drive targeted traffic to our platform. Monitor ad performance, optimise campaigns, and implement testing to improve results.
• Influencer and Partnerships Marketing: Identify and collaborate with relevant influencers and strategic partners to expand brand reach and credibility in the industry. Manage the affiliate marketing program with key partners.
• Regulatory Compliance: Work alongside the CEO to ensure all marketing activities comply with relevant regulatory guidelines and requirements.
• Data Analytics and Reporting: Utilise data-driven insights to evaluate marketing performance, identify growth opportunities, and present regular reports to key stakeholders.

Qualifications, Skills & Experience:

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• Proven track record of 3+ years of experience in marketing, with a focus on digital marketing, content marketing, and brand positioning.
• Demonstrable experience in using data analysis tools in marketing.
• Strong understanding of public blockchains and the benefits of tokenising commodities and other real-world assets.
• Ability to use Adobe Suite - Photoshop/Illustrator.
• Excellent written and spoken English.
• UK citizen or authorisation to work in the UK.

About You

• Shape the future - You’re a pioneer. You’ll be helping to shape the future of the company while working in a fast-growing start up.
• Celebrate your wins - We work hard and we like to win. Winning warrants celebration. That’s team dinners, drinks and offsite games.
• Develop your skills - We believe in a growth mindset and encourage personal development. If there’s something you think can help you grow - let us know.